DNV’S GREEN CLAIMS GUIDE

Download our Green Claims Guide

Across industries, businesses are under increasing pressure to demonstrate their environmental commitment. From packaging and product design to supply chains and corporate strategies, Green Claims – statements about a company’s environmental impact or benefits – are now at the center of consumer, investor, and regulatory attention.

But with scrutiny on the rise, many organizations risk falling into the trap of Greenwashing, making claims that are vague, unverified, or misleading. The consequences can be serious: regulatory investigations, reputational damage, loss of stakeholder trust, and missed business opportunities.

Why this guide matters

Our new guide is designed to help business leaders, sustainability professionals, and compliance teams understand how to turn environmental ambition into credible, verifiable claims that withstand scrutiny.

Drawing on global best practice, regulatory insights, and DNV’s extensive assurance expertise, the guide explores:

• What Green Claims are and why they matter in today’s business landscape.
• The benefits of credible claims, from customer loyalty and market access to cost efficiency and brand differentiation.
• The new era of scrutiny, shaped by regulators, watchdogs, investors, and public opinion.
• The evolving regulatory landscape, from the UK CMA Green Claims Code to global frameworks such as the FTC Green Guides.
• 7 common challenges organizations face when making Green Claims and how to overcome them.
• The DNV guiding framework, a structured five-pillar approach to building credible, verifiable claims.
• A practical checklist to assess whether your organization is at risk of Greenwashing.

Who should read it?

This guide is relevant for:

• Business leaders and executives seeking strengthening their sustainability strategies.
• Compliance and legal teams navigating global regulatory complexity.
• Marketing and brand professionals aiming to build trust with transparency.
• Sustainability and ESG specialists tasked with data collection, reporting, and verification.

From risk to resilience

Well-substantiated Green Claims are more than a regulatory requirement; they are a strategic asset. When grounded in robust data and verified by an independent third party, Green Claims demonstrate accountability, strengthen stakeholder trust, and help organizations secure long-term competitive advantage.

At DNV, we support companies in substantiating, verifying, and communicating Environmental Claims with confidence. Our services include life cycle assessments (LCA), data validation, independent verification, and advisory on sustainability strategy.

Download the guide today to learn how to navigate the complex world of Green Claims, avoid Greenwashing, and build resilience in the era of sustainability scrutiny.