WEBINAR: Building trust - How to make credible Green Claims
Sustainability Claims are under increasing scrutiny, and credibility is key to avoiding Greenwashing risks. This webinar will explore what makes a Green Claim robust and substantiated, the latest regulatory developments, and best practices to communicate sustainability with confidence.
Communicating your company’s sustainability efforts is no longer just a marketing exercise, it’s a fundamental part of how stakeholders, regulators, and consumers assess your brand’s integrity. However, as the conversation around climate action and corporate responsibility accelerates, so does the scrutiny. Misleading or vague Green Claims can damage credibility, trigger regulatory penalties, and erode customer trust.
Our webinar will help you navigate through the complexity by exploring:
- What makes a Sustainability Claim credible and how to avoid the traps of Greenwashing.
- The evolving global regulatory landscape, from the UK CMA Green Claims Code to wider international developments.
- Best practices and real-world examples that show the difference between strong, substantiated claims and statements that miss the mark against critical review.
Whether you’re shaping sustainability communications with sustainability, marketing, legal, R&D or supply chain, our DNV experts will provide you with valuable insights to navigate Green Claims to help position your organization as a trusted voice in the sustainability conversation.
Register to the webinar and get exclusive access to our Green Claims guide: “Navigating Green Claims: DNV’s guide to avoiding Greenwashing”.
AGENDA:
- Introduction
- The business value of Green Claims
- The global view on the Green Claims regulatory landscape
- Making credible claims
- Q&A session and wrap up
SPEAKERS:
- Timothy Bankroff (host), Principal Consultant, DNV (Germany)
- Jamal Miah, Principal Consultant, ESG & Sustainability, DNV (UK)
- Massimo Di Biaggio, Nordic ESG Sales Leader, DNV (Sweden)