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Business Assurance - Viewpoint

How are companies transitioning towards the circular economy?


The survey was conducted in March-April 2021 using the CAWI (Computer Assisted Web Interviewing) methodology. It involved 793 customers of Business Assurance in DNV across different industries in Europe, North America, Central & South America and Asia.​

The sample does not claim to be statistically representative of companies worldwide. For further information, please see the full study.​

A total of 96 companies in the sample were identified as LEADERS based on a list of attributes defined by the project team.​

  • Companies with at least one circular economy business model adopted or in the process of being adopting​
  • Companies that currently see themselves as leading within circular economy or the topic has already been analysed and/or discussed within their organisation​

LEADERS represent 12.1 % of the total respondents; the analysis of their answers offers insights into the best practices and mindset of the companies with more mature approaches to circular economy.​

Additional Notes​

Green circles in charts: significantly above average data. Red circles: significantly below average data.​

Small / large companies: Small companies (<100 employees) versus large companies (>= 500 employees).


World Business Council for Sustainable Development project team

Brendan Edgerton
Irene Gedeon

DNV project team 

Sille S. Allum​
Mauro Crippa​
Sven Edgren​
Tom Gosselin​
Federica Guelfi​
Cecilie Løne​
Juby Ninan​

External experts

Silvia Colleoni, BCW
Daniele Novello, GFK