09 June 2025 | Blog postGreen Claims: Credibility in the age of sustainability
As consumers, investors, and regulators place increasing emphasis on environmental responsibility, Green Claims – or Environmental Claims – have become a valuable tool for businesses to highlight their sustainability efforts. However, this visibility also brings greater responsibility and scrutiny. Companies are facing growing criticism and regulatory attention for making vague, exaggerated, or unverified environmental claims, leading to heightened risk of investigations and public backlash.