Why this report, why now

Medical technology is becoming more accessible, personal, and connected. As innovation accelerates, trust becomes the deciding factor for adoption, safety perceptions, and long-term confidence. 

This report summarises what consumers expect from medical devices and diagnostics, and what builds confidence when technology becomes more digital, data-driven, and AI-enabled.

Register to receive insights including:

  • The trust baseline: confidence in standards, safety, and healthcare systems.
  • How consumers use home devices and diagnostic tests, and where “helpfulness” outpaces “accuracy”.
  • The top trust drivers for new technology, including evidence and independent certification.
  • Views on independent verification, plus the “soft cues” that shape perceived safety.
  • What consumers want next over the next 5 to 10 years, including faster access and reduced delays.
  • Five practical ways manufacturers can strengthen consumer trust.

Who it’s for

  • Medical device and IVD manufacturers.
  • Regulatory and quality leaders.
  • Product, clinical, and digital health teams.
  • Healthcare innovators bringing new technology to market.

Pre-register to receive the report