Healthcare is transforming rapidly, but innovation alone is not enough. Its success depends on trust. Based on a global survey of 12,500 people across 17 countries, DNV's Future of Health research explores these findings across healthcare and medical technologies, examining what people expect, what earns their trust and what this means for organizations navigating change.

Healthcare is entering a new era. Artificial intelligence, connected devices, personalized treatments and new models of care are changing how people access services, make decisions and manage their health. Yet as the pace of innovation accelerates, one question becomes increasingly important: Do people trust the technology and institutions shaping their care?

The foundational Future of Health report identifies four distinct trust mindsets: Trusting Optimists, Human Connectors, Evidence Evaluators and Pragmatic Realists.

The findings show that attitudes towards innovation are shaped by more than age, geography or other demographic characteristics. Experience, relationships, evidence, accountability and tangible outcomes all influence how people decide what, and whom, to trust.

What patients expect from the technologies shaping their care 

The second report in DNV’s Future of Health series explores what trust means as medical technology moves closer to patients and increasingly becomes part of how they manage their own health. 

The Trust Mandate for Medical Technologies explores what patients need to feel confident in medical technologies, from home diagnostics and medical devices to AI-enabled healthcare tools. 

The findings reveal strong appetite for innovation, but also clear expectations around accurate and reliable results, clinical evidence, recognized safety and quality standards, independent assurance and continued involvement from healthcare professionals. 

For manufacturers, the research provides insight into what it takes to build trust alongside innovation.

This final report in the Future of Health series explores how patient experience shapes trust, care behaviours and health outcomes.

The report shows that confidence in healthcare is influenced by perceptions of safety, effectiveness, access, empathy and assurance. It examines what patients expect from healthcare services and systems, and how providers can use quality systems, operational readiness and independent assurance to build trust and improve the patient experience.

Explore the Future of Health series

Access the latest insights from DNV’s Future of Health research series and stay informed as new reports are released.

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