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Business Assurance - Viewpoint

What matters to consumers when buying food & beverage products?


The survey was conducted in March 2020 using the CAWI (Computer Assisted Web Interviewing) methodology. It involved 4,500 consumers across 15 Countries in Europe, North America, South America and Asia.

Additional Notes

  • Green circles in charts: significantly above average data. Red circles: significantly below average data.
  • DK/DA: “do not know” and/or “did not answer”.
  • Generation Z: respondents 18-24 years old.
  • Generation Y: respondents 25-39 years old.
  • Generation X: respondents 40-54 years old.
  • Boomers: respondents over 55 years old.