What matters to consumers in the circular transition?

Methodology

The survey was conducted in September 2021 using the CAWI (Computer Assisted Web Interviewing) methodology. It involved 2,900 consumers across different countries in Europe and North America.

Additional notes

• Green circles in charts: significantly above average data. Red circles: significantly below average data.
• DK/DA: “do not know” and/or “did not answer”.
• Generation Z: respondents 18-24 years old.
• Generation Y: respondents 25-39 years old.
• Generation X: respondents 40-54 years old.
• Boomers: respondents over 55 years old.