3/2021

Do consumers trust your products?

.

.

In China, only 68.4% (vs 80%) trust non-packaged products and unbranded products only score 44.1% (vs. 68%)

.

Consumers seek trust. Food safety continues to be a primary consumer concern, even as focus on other product characteristics is rising. The notion has been that consumers take food safety for granted. Do all consumers today buy products assuming that every product is safe? ​
 
A DNV survey found a nuanced picture. Food safety is expected. It is central to buying decision. However, consumers who are sceptical and would like proof, they do exist. 

Branded products are trusted the most across the global (85% average). Suspicion is greatest for non-packaged and unbranded products. In China, only 68.4% (vs 80%) trust non-packaged products and unbranded products only score 44.1% (vs. 68%). ​
 
Where trust is low, consumers take individual responsibility to verify food safety before buying. However, information can be hard to find and when available still not trusted. While 90% trust information brands provide on packaged products, only 64% trust information on unbranded products. ​
Does this mean that extensive food safety efforts go lost on consumers? There does seems to be an opportunity to bridge the communication gap by providing transparent information on food safety and other product features directly to consumers. ​
 
Talk to us about food safety management systems and food safety culture programmes.

Know your risks

.

Food safety is first and foremost about safeguarding consumers everywhere.

.

Know your risks. Food safety is defined as a non-competitive issue within the industry. There is a collaborative approach where everyone wins if progress is made on securing food safety. Within the global food and beverage value chain, the upside of collaborating and leveraging on each others' experiences is tremendous. ​
 
Food safety is first and foremost about safeguarding consumers everywhere. To deliver on that promise, it is essential to effectively and efficiently identify, manage and mitigate critical food safety risks. ​
 
Data represents an extensive pool of knowledge that can help companies create lasting impact. A robust food safety management system still forms the inevitable foundation. However, digital tools and technologies like benchmarking platforms, blockchain, IoT and AI provide new and dynamic ways to gain, use and share insight. ​
 
For example, instead of guessing where your biggest risks may lie or how performance compares to peers, advanced analytics can provide facts based on which decisions can be made and progress achieved.

Talk to us about how to use big data to manage risks.

Reach out

.

Combining the benefits of connectivity, blockchain-based solutions and assurance enables a two-way communication with consumers.

.

Reach out. Sharing your food safety efforts or other product claims around topics like health, environmental or social aspects is a huge opportunity to connect. Companies already succeeding translate corporate efforts into messages that are instantly accessible, understandable and trusted by consumers. ​
Can anyone do it?  We believe so. If you have corporate food safety certificates or evidence of other product claims, we can help you render it understandable to consumers, make information directly available to them, and allow them verify  any product claims. ​
 
Combining the benefits of connectivity, blockchain-based solutions and assurance enables a two-way communication with consumers. You can openly share data that can be instantly checked for both origin and authenticity.  ​
 
Consumers inherent trust in corporates is dwindling while the demand for trust is increasing. Closing this trust gap is essential for any company; reaching out to let them know what you know about your product is the first step.

Talk to us about blockchain-based digital assurance solutions like My Story and Track & Trace solutions.

Need more information or want us to reach out?

Yes, please contact me