Timing of strategic decision-making is vital in a competitive and technically fast evolving world. Understanding the relationships between enabling technologies and shifting market demand is fundamental. Roadmaps and scenarios help companies to create a shared vision on relevant future developments. Long term strategic goals are unraveled into effective action plans for technology, product and market development.

Create a winning strategy in a complex environment
In a highly dynamic world, reducing uncertainties is the key to formulating winning strategies. Roadmapping is a powerful tool to give organizations a good understanding of how potential future developments will impact on markets, technologies and products. The correct timing of technology investments can deliver millions when product launches are in line with market demand. Competitiveness depends upon it.

Roadmapping
Good roadmaps link strategy and market data with information on new technologies, future business environments and new business concepts using a series of simple charts:

• To reveal gaps in product and technology plans
• To prioritise investments based on drivers
• Improve target setting: more competitive and more realistic
• Strategic use of technology across product lines.

Road mapping communicates business, technology and product plans to team members, management, customers and suppliers.

Results
Roadmaps result in better investment decisions. A roadmap delivers a thorough understanding on:

• Critical product needs
• Technology alternatives that can satisfy critical product needs
• Appropriate technology alternatives
• Planning and deployment of appropriate technology alternatives.

Approach
Our approach can be characterized as:

• Outside in working, starting with future environments or markets
• Optimum combination of (several kinds) of desk research, expert interviews and workshops
• Combining tools for out of box working and more analytical approaches
• Mobilise wide internal and external networks
• We believe in the power of visualization
• Wide stakeholder engagement.

Develop the roadmap

1. Identify key system requirements
2. Specify core technologies including drivers and targets, based on desk research, expert interviews and workshops
3. Assessment of future technology alternatives
4. Drafting of the roadmap report.

Added value
Our experience can support you to:

• Define and manage your roadmap project
• Design and deliver workshops
• Inspire your experts to think out-of-the-box
• Deliver SWOT analysis, process reviews, technology assessments and value chain analysis
• Collect data and analysis on relevant topics such as the economy, society and the environment
• Scenario analysis.

Recent client cases

• Future scenarios for British Higher Education
  DNV has developed scenarios, together with and for representatives of the British higher education and government. These scenarios are, among other things, used to develop and test the possible use of modern IT technologies.
  > Read more

• Scenarios and strategies for the International Wadden Sea Region
  a trilateral Wadden Sea Forum was installed “to elaborate proposals for sustainable development of scenarios and strategies for their implementation, to be presented to the 10th Trilateral Governmental Wadden Sea Conference”.
  > Read more

• Dutch Carpet Sector: From technology push to market pull
  A scenario based road map for a sustainable and competitive sector in 2030. The project identified new product concepts, critical characteristics of the future value chain and projects and research programmes to prepare the sector for the future.

• Dutch Meat processing industry
  A roadmap study for an energy and climate neutral sector in 2030. The main results of this project are gathered in desk research and expert workshops around 6 critical process technologies.